Hotel Savoy, Florence, Italy

Hotel Savoy Florence is one of Italy’s most iconic hotels, but a few years ago it began to lose some of its competitive edge. To reposition the property, the hotel reduced its key count to create larger rooms and more suites, enhancing its appeal to luxury travelers. The lobby was also redesigned with a stronger Florentine character by renowned designer Laudomia Pucci, whose work brought local style and elegance back into the hotel’s atmosphere.